Marketing Idea No. 89 – Things to do in gas stations in a long line October 23, 2007Posted by shahriar amin in Idea 81-90.
This idea is contributed by Sadique Salim
One thing you can count on when you are going to load gas in any gas station in the country is a long line. Blame it on lack of CNG stations, blame it on the increasing number of four-wheelers, but its a reality that many dread and all live with.
But we can turn this dreadful situation into an opportunistic one. If we cant add more gas stations, can we add more activity in this stations so that whenever we go for gas we can make some effective utilization of time?
Its not a new concept. CLUB HP and other different gas and oil stations have successfully merged something as dreary as taking gas into an experience. We can follow suit.
Just think of the number of things you can do in a gas station. It can have a news stand, a snack corner, a music corner just to start with. How about a video games corner? How about a boutique? How about a small massage parlor? Well maybe I am getting way ahead…but this can be a reality.
What is sorely needed is some brand to recognize the opportunity and tie up with existing gas stations.