Marketing Idea No. 191 – Think November 21, 2008
Posted by shahriar amin in Idea No. 191-200.trackback
Have you ever had a near death experience?
Have you ever been fired from a job without any excuses?
Have you ever had group sex?
Have you ever lived in the slums without having proper sanitation?
Have you ever been in a fist fight to prove a point?
Have you ever spent a night in jail?
Have you ever been shelterless in your life?
Have you ever fought a war?
Have you ever experienced what other people UNLIKE you experienced? If not, how can you say you understand what goes on in other people’s head, know exactly what they want and communicate that to them in exactky the way they want it?
Can you claim you are a marketer / advertiser who knows what people want?
How?
Very interesting questions, indeed!What is the solution, then? Should I spend in jail? Shall I I enlist myself in a war?
Well, as a marketeer at least I should have a in-depth understanding..
Considering the central jail situation here, i would advice against jail time:). However the idea is to embrace new experiences, push your comfort boundary and live like your customers live…at least for a period of time.