Comments for Creating the Longest Marketing Idea Chain in the World

Comment on Marketing idea no. 208 – Line extension: How much is too much? by Kh. Farhad Hossain

Kh. Farhad Hossain — Sat, 12 Sep 2009 19:58:54 +0000

Sir you are doing a great job. Please carry on your target….Hopefully we will learn from your experience…

Wish you all the best…

Farhad

Comment on Marketing Idea No. 55 – Use your business card as a promotional tool by Waheed

Waheed — Fri, 28 Aug 2009 12:06:07 +0000

Along with the business card, the ‘Email Signature’ can be used as an excellent promotional tool as well. Daily we need to mail to many people who are not part of our organizations. Each of us usually develop our own style of email signatures. Since email is a communication tool which we frequently use, companies can design customized Email Signature Template signifying the essence of the companies’ business, objectives, and values. Using such Email Signatures of the same design by all the employees would definitely send a consistent message about the company, its business, its objectives, and its values; hence could act as a strong promotional tool.

Comment on Marketing Idea No. 203 – What does your designation say about you? by Waheed

Waheed — Fri, 28 Aug 2009 11:43:00 +0000

Shahriar Bhai, this is Waheed from BBA 12th (IBA)……this is an awesome idea…really brilliant!!

Comment on Marketing Idea No. 207 – Zoozoo and Zoozooisms by nearvision

nearvision — Fri, 31 Jul 2009 19:30:39 +0000

this is exactly is the thing that’s bothering me – sizzling campaigns where the creatives achieve with very high SOM, TOM and whatever – and then stripping the brand that market level. Even some of the highyl lionized campaigns (with a Lion or two to show for it) haven’t shown any marker response, beyond generating some WOM. On the other hand some pretty mundane and boring adverts has done the trick, and sold the brand like crazy. I know a brand creative doesn’t necessarily has to be a green grocer’s sales pitch, but is also doesn’t need to be a brand killer. “Nightmare in Elms Street” sales just that – the movie. But, a Vodaphone ad doesn’t sale zoozoo. it sales the service. we as advertisers, are supposed to create marketers and meet the needs of consumers, not create great art. unfortunately a great sales man from the agency can always the boardroom dwellers that a completely F***ed up campaign would ad a lot of value to the brand. if only they talked to the sales figures, a lot many of them should now have been running to the church to scream – “Father, I have committed a crime.” damn.

Comment on Marketing Idea No. 207 – Zoozoo and Zoozooisms by Aditya Kabir

Aditya Kabir — Fri, 31 Jul 2009 18:57:18 +0000

this is exactly what i have been watching carefully – campaigns overtaking the brand so much that eventually sales suffering bad. some of the best (yes, even those lionized Lion winner) sometimes end in dismal figures on the sales growth chart. on the other hand quite forgettable, even hated, adverts can, and does, bring wonders to the sales figures. as long as the advertising agencies and the corporate marketers don’t come out of their pretension that they are here to make art, this trend may not change as yet. every board member loves his/her little niece and grand-uncle come over and tell him/her how wonderful the ad was. and then the people go and reject it completely. add some great salesman like gray in bangladesh, and you’d know what i’m talking about.

Comment on Marketing Idea No. 203 – What does your designation say about you? by STalukder

STalukder — Sun, 05 Jul 2009 18:22:35 +0000

I really like this idea! It’s simple, and as mentioned it can send a powerful message about the organization’s attitude towards customers.

Comment on Marketing Idea No. 202 – How to stamp your authority in a strategic alliance by STalukder

STalukder — Sun, 05 Jul 2009 18:16:10 +0000

Is it really necessary for Boeing “stamp authority” on their strategic alliance with airlines?

Boeing is a B2B company; it sells its products to airline companies. Southwest, Emirates and other airlines are B2C; they sell to passengers/consumers. Boeing doesn’t need “everyone” to talk about “how wonderful Boeing is”, it just needs the airlines to think like that. I doubt most passengers buy tickets based on the plane they’re going to be travelling in (except when ‘novelty’ planes are introduced, like the A380, and that only until the novelty wears off).

Considering this, I would think that the Boeing brand doesn’t stand much to lose from letting airlines’ brands dominate the strategic alliance.

Comment on About by Fabeha Monir

Fabeha Monir — Sat, 04 Jul 2009 15:16:55 +0000

In this constantly changing business environment which is also extremly competitive we marketing people have to furnish ourself.I am a marketing executive working for an advertising firm named thirdeye communication.I found this blog is creating unique opportunities by sharing its scarce resources.This is also a great addition which is facilating us to raise our skills.Lastly it gives one the confidence in the power of one’s own ideas.Thanks to Mr.Shahriar Amin to give us this inspiration.

Comment on Marketing Idea No. 7 – To break through clutter Creativity is the answer, not strategy by Khaled Mahmood Mustafa

Khaled Mahmood Mustafa — Fri, 03 Jul 2009 18:15:16 +0000

I totally agree with you!

I believed it always but believed it more after I’ve read the book called Creativity in Business by Michael Ray and other researchers from Stamford University for a long time including Steve Jobs of Apple! I suppose you read it too.

Business itself is the greatest art ever! In today’s dynamic world everything is changing at every fraction of a second and so businesses plan just to find out later it has nothing to do when execution is in hand! And therefore creativity is more important than strategizing which is just based on static figures!

Comment on Marketing Idea No. 192 – Lessons from naming a new born child by Khaled Mahmood Mustafa

Khaled Mahmood Mustafa — Fri, 03 Jul 2009 17:53:35 +0000

Shahriar Bhai, that was a wonderful analogy!
I too use this very analogy when teaching my Business Studies/Marketing students!
Although, I had no idea about the ‘5 out of 9 naming failure’ thing before!
Just to share what I repeatedly try to portray when explaining on the term brand in short –

“Notice the concern that parents have before the child is born. They try to visualize a dream around the unborn child, plan how they would raise it up (having that they very well know of their community), under what proper environment and etc etc. And after the child is born they just don’t pick a name like that! They consult! Talk! Think! Match! But whatever they came up with, it has to go well with the family culture/ethics, the surrounding community they live in, their beliefs and expectations. After they name the child, they raise in a fashion that again has to go with the family norms and set of practices. When the child starts uttering words, it has to be positive ones. And later when they go to social gatherings their kid has to maintain lots of do’s and don’ts so the value of the family is reflected. The kid has to be liked and loved by everyone around no matter what! And yet later on, he/she can/can’t do this and that! Go out and be back to meet deadlines! Study based on given choices of parents and what not! Finally, to impress everyone around just to hear “like father like son” stuffs to attach the great pride! – To build brands, therefore, is a similar practice. You don’t wait for the customers to call it a brand rather you raise it up with the perfect ATTITUDE over time that customers would praise and accept as their own”

This is the vibe I give them although I believe there’s a lot more to explore!
Anyway, thanks for reading!