The problem ( For Book industry…actually a very big problem)
None has time to read books, although everybody admits reading book helps. If only, time permits…they probably would have.
People are into listening big time, especially youth, the biggest segment that has moved away from reading. The book generation is slowly and gradually becoming the I Pod generation.
Its a given assumption that books need to be read. But to be true to the concept, books are just a media of spreading knowledge – and that not necessarily has to be read.
It can be listend to by people.
Lets launch audio books, which is simply transforming the books into audio format. The books will be narrated by different voice artists playing different voice roles. As a result of that, we can create a whole new market for books – people who are interested in gathering knowledge from books but dont have the time to read.
Companies who can benefit from the idea
I remember how big Sheba Prokashoni used to be when i was young. But today’s youth are into a whole new set of media. Therefore, any book publisher or book distributer in Bangladesh – ranging from Ananya Prokashoni to Etc. can greatly benefit from this.