Buying a pair of Sunglass is easy – I would rather buy a Police or a Ray Ban and show my groove. Most importantly, people will know that i am showing buy groove….with the Ray-Ban logo splashed all across my Sunglass.
But when it comes to Optical lenses, how come no such big name stands out? How come Optical Lenses dont come with strong logo visibility or a brand identification?
The Big Idea
If you are an optical lens maker, for too long you have been hiding in the closet. Get your logo, remove the dust from top it and boldly flaunt it on your optical lens. Your beloved customers will want to let the world know that he is wearing your optical lens.
And yes, you should. If Toyota can flaunt their logo on top of the product, if Chiquita can flaunt the logo on top of its banana – you definitely can.