This idea is contributed by Nadia tabassum
Before Nike, exercise and health-consciousness was sweaty, tedious and defintely not the in-thing. Then cam the “Just do it” campaign back in the mid 80s. And suddenly health-consciousness and exercising turned “sexy”.
Fast forward 20 years – and the world is going nuts over healthy living. And the touch can be felt here – on this side of India Ocean as well. Take a look at the youth of today – the slim, thin and image conscious bunch who would do anything to look good. And in a country where lack of entertainment is as prevalent as the ever increasing mosquitoes – eating out is a MUST DO when youth are hanging out. What if we can combine these together – eating out and healthy living?
A look at the restaurants all across Dhaka will showcase a growing number of diverse culinary experieneces – but none of them sells healthy food exclusively. In the era of counting cholesterols, bulging stoamch lines and ever increasing heart disease – who wouldnt want to try out something healthy, if its made hip, trendy and a “group thing”?
The Big Idea
Create a health food restaurant, invest heavily on the experiential part so that young people come in groups and health conscious elders can come and justify som,e of his earlier not-so-healthy food indulgences. Pizza Hut and Steak in the week – with a weekend trip to the health food restaurant to detox….seems like the perfect complement.