Marketing Idea No. 29 – Promoting Art through IT

This idea is contributed by Mohammad Jobaed Adnan 

When Pohela Baishakh comes we see Dhaka get painted with different shades. We know who do this great job to make this colorful spectacle. They are the students of Art College. Every year a good number of students are passing from the CharuKala Institute. We know they have quality but do they really have a chance to prove it? Currently, they don’t have an effective enough platform to do what they do best and earn money in doing so. But a simple idea can change all that.  

How many people of our country buy painting or creative works? Its minuscule compared to how many people buy it globally. Who says Bangladeshi aspiring artists need to sell to Bangladeshi buyers only? If we get rid of this notion and apply the wonderful world of World Wide Web in the selling process, it can really do wonders for the aspiring artists of the Art College. 

Introducing marriage of IT and Arts to create a promotional website for CharuKala Institute. When a student at CharuKala Institute enrolled then s/he will get a user ID and password from the Institute to access the website and upload his/her portfolio on there. This way each and every student would get a chance to upload the images of his/her works. Then there would be option for adding price, postal change (FedEx, DHL, UPS local EMS and so on). When someone would purchase something then the amount could be divided in two parts. XX% of the total income could go to the owner of the art work and the rest YY% could go to the account of CharuKala Institute as a service charge or so.  

Globally web 2.0 sites like Flickr are doing wonders for the art and photography world. We can replicate the same model here.  

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1 Comment

  1. I like this idea. But instead of relying on the Institute (Charukola), the students together can form a group to promote their artworks. This friend of mine who study Art in Canada has her own blog and so does all her class mates. The young artists of our country should be more tech savvy and use social media to promore their creativity.

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