Marketing Idea No. 40 – Creating top charts to push sales and facilitate customer choice

Who can deny the power of NY Times best seller list?

The rise and fall of so many authors can be contributed to that short list. If books sounds obvious how about Billboard top chart? This music chart has been the overarching authority of defining the kings and paupers of music for decades. In short, if the song is in the Billboard chart then it must be good, hence downloadable.

It doesnt stop there. We consult IMDB for renting and buying movies. We check the box office numbers before deciding on which movie to check out in theaters. Our obsession with “Top Lists” stems from one simple premise that benefits both supply side and demand side – it helps us simplify our choices and gives us some much needed PR push.

With that established, i present a criminal situation of not having single, reliable top chart for any categories here in Bangladesh. Movies? No. Music? No. There are some so-called top charts here and there, found in magazines and papers. But they lack the prpoer sampling scope or the validity in technique and can never work like a proper “Top Chart”. And if asked, the cause of this absence will be attributed to difficulat mechanism.

The mechanism of creating such a chart is not that complicated. We just have to have a very transparent sales receipt reporting and acumulating system. With presence of  such value adding softwares, its an “up for grab” opportunity for any media house. In recent times we have seen plenty of newspapers and TV channels popping out here and there. In such a hyper-competitive scenario, introducing such “Top Charts” can be a fantastic differentiating point for media houses as well as increase its readership and TRP.

 But more importantly, we as customers will be greatly benefitted from this. With the number of categories, products and options increasing in geometric progression everyday – presence of such a filtering process that can tell us what is good and what is not good – is the just the thing required.    

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