Be it the small start ups or large corporates, local or mutltinationals, puffed up budget owner or cash constraints proprietor – one thing we all need and have is a visiting card. And that small card may just be our biggest selling and brand building tool.
1. It creates an impression. And anything that creates an impression is a brand building tool.
2. It creates the first impression of you. Meaning – it creates the first and last impression about your brand ( If first impression = last impression according to popular saying)
So treat your visiting / business card like its a print ad for your brand. Ensure it upholds your brand promise, sells your product and creates a brand impression. That is more important at times, than saying your website address, your designation and other things.