Think how much effort we go through to give a good name to our children. Multiply it by 100 and thats the kind of effort should go to naming your organization / brand. But, as a prime example of “Criminal business behavior” we do exactly the opposite.
Thats why though naming is probably the most important issue about creating or destroying a great brand, its the issue that gets the least focus from us. Our whimsical naming strategy starts from giving our brand a name based on our children, mother in law, wife, us (yes!! ourselves) and stretches down to something as unbelievable as giving a name that already exists in the market!
So here are 10 rules that must be followed to give a great brand name.
- Keep it short and simple. Example: Google.
- Be suggestive of the category and benefit – Example :Etc.
- Don’t use common widely used words – Example : Tripty
- Use alliteration – Example : Volvo
- Be easy to say and read- Kodak
- Be shocking and different and from existing names – Voot
- Don’t put one name for all products – Example : Fresh Atta, Fresh Cement, Fresh Water
- Don’t put your or any person’s name unless established
- Use a name, not an acronym – ICDDRB
- Always register your name