Marketing Idea No. 106 – Turn your brands into comic book heroes

This idea is contributed by Mohammad Jobaed Adnan

We have fond memories of comics industry – but that’s all there is …….memories. After all, local comics as it is a dying breed. But there is enough romance in it  to give it a last push. 

In western countries, comics is a multi-billion dollar business. Spanning two giant comics publisher ( DC and Marvel), legendary superheroes (Superman et al.), fabulous merchandising and some of the biggest blockbusters in the history of cinema (Spiderman 1,2,3) – this is one industry that showed how to be alive and kicking even in the age of Internet. They even had a face-lift in the form of a new name (comics are now known as “Graphic Novel”), new style of writers (Frank Miller of Sin City and 300) and a new category (Adult comics for grown ups). We can and should take heart from this.  While today’s discussion is about comics, its not about how to revive it. Its about how brands can play a part in comics. 

Surprised? Then let me ask you, why not? If brands can figure in movies, talk shows, music videos, computer games, why shouldn’t brand place themselves in comics? It’s a natural growth and extension of the 360 degree brand experience. If the target audience spends most of its time reading comics than browsing through tv channel (Which teen actually do), it makes all the sense in the world to have brands feature in comics. 

Let us go one step further. Why cant brands have their very own branded characters featuring in their very own comics books? In the future can we look at a Tony the tiger line of comics? How about Fido series from Seven up? 

Let me ask you again…..why not? Its all about pushing the envelope and making your brand more humane, attractive and relevant.

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2 Comments

  1. Its a gr8 Idea. Its lyk doing da reverse action. We have seen comics entities bcumin brandz now its time 2 turn brandz into comic entities into brandz. But wat wil hapen 2 those brandz who dnt have Any Character ?

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