While the number of diagnostic centers and hospitals are increasing, confidence on the doctors is taking a nosedive in the country. AMong the care-seekers, the lucky ones are travelling abroad. The unlucky ones are the survivors who have lived to tell a medical horror story, one more harrowing than the other.
Isnt it high time that doctors do some serious soul searching? Branding can do little to improve the actual quality of the doctors. But those who are the good ones stuck in the medical quagmire, here is the solution.
Brand out to stand out.
Its a common practice abroad. Professional service firms regularly advertise and build strong brands. Its a common scenario among lawyers. Considering the country-wide prevalent negative perception about doctors, the ones who really practice the good art of healthcare can differentiate themselves by doing some branding of their own.
Its not such a radical practice at all, considering the fact that almost all of us are always asking for recommendations regarding which doctor to visit. And whenever there is scope for creating some good recommendations, there is scope for word of mouth marketing, hence branding.
So far the only kind of marketing the doctors are interested in are the neon signboards in front of their chamber with the innumerous degrees. By looking at it, is it possible to tell the good ones from the bad ones? But if you are really good, if you have a bunch of happy patients who are really satisfied in your work, why not use these happy patients as a media? Why not facilitate them by helping them spread the word around on beahlf of you? Why not invite them in a social event? Why not keep a database of them, assign someone to regularly call these people and check on their health? Why not create a small demonstrative video advising people in different preventive measures and show this video in different places? Why not create a word of mouth-able slogan and spread it around?
While these are just drops in the vast ocean of activities that doctors can do to position themselves as attractive brands, it does not take away the importance of the fact good doctors are few and far between. And if the good ones come out and brand themselves, it will be beneficial for him as well as the patients who can actively find him through such branding.
Then maybe, just maybe, we no longer have to suffer in the hands of a bad doctor.