Online communication in Bangladesh has always been an add-on, an after thought. With an Internet penetration below 5%, thats of course what its fate would be.
In the given scenario, what can Online businesses do to grow?
Taking the 360 degree communication true to heart, the best way for Online businesses to grow would be to have an offline presence as well.
Its quite logical actually. Offline businesses have gone online to cater to the online community and increase its overall brand presence. In the same way, online businesses can have offline presence, i.e. corporate offices, retail shops, service centers etc., to increase its overall brand presence.