Our obsession with jargons mean that we always try to communicate through our kind of language, not the kind that customers would understand. Who should blame us? After all, 4 years of business school ensures that we are conversant with just about every essential management jargons. And its reflections are everywhere. Even in the product labels.
Here’s a thought. Why does labels always say “Manfucatured on X / X / XX” or “Expiry date X / X / XX”? Wouldnt it soun nicer if it said “Enjoy by X / X / XX” instead of expiry date X / X / XX? Wouldnt it seem more customer friendly if we said “Made for your enjoyment on”, instead of “Manufactured on”?
But somehow we are fixated on the technicalities and stiff management language, never focused on the customer benefit but always focused on the product feature.