It has been mentioned time and again. If only half the amount of time and positive energy that is usually spent in finding a decent name for a child is spent behind finding a half-decent name of a new product / service, the world of marketing would have been a different place.
If 9 out of 10 new products fail, then i believe 5 out of those 9 is a naming failure. Thats how important a brand name is.
Considering that, we should have specialists or websites dedicated for naming. For naming a new born child, we find dozens of websites in google. Its about time we get an interactive, paid service for helping us name a new born brand. That service should also include checking the legal status of the name as well name registration process in double quick time.