Marketing Idea No. 215 – What we can learn from Bill Murray and Groundhog Day

Did the idea cross your mind ever that if you keep on doing the same thing over and over again, you will get it right eventually? Also, is that whats keeping you busy these days?

There is a famous movie called Groundhog Day. In the movie, actor Bill Murray had to keep reliving the same day again and again until he got it “right”; where right means getting his love interest, his way of life, his state being overall in right shape. Unfortunately, he couldn’t get it “right” by repeating the same obnoxious behavior.  The point to learn form this is that you can’t keep doing the same things repeatedly and expect your situation change; without making some fundamental changes within you.  You have to change your attitudes, behaviors, and methods (the input) before you can expect changes around you.

Many companies are trying a “Bill Murray””day in day out. Without changing the way their employees feel about their brand and company, they want to change the way the customers feel about it.

They stand as much chance of doing that as Vin Diesel does in winning an oscar. Just by doing it over and over again, doesnt make an impossible expectation to come true. So if you are trying to increase your customer satisfaction, try doing it after resolving your employee satisfaction issues.


1 Comment

  1. Pingback: Marketing Idea No. 215 – What we can learn from Bill Murray and Groundhog Day (via Creating the Longest Marketing Idea Chain in the World) « PhilanthropyPlus

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