Marketing Idea No. 223 – Pause and Think

As corporations always focus on growth and moving forward, its easy to get caught up in the act and go through the motions. Also, organizations favor action oriented people, the “go-getters”. These are the blue-eyed boys of the managment, the ones who are groomed for the future leadership role.

Keeping these two above mentioned trends in mind, the best thing an executive can do at times is when everybody is rushing to move forward, he should stop, take a step back and reasses if they are at all doing the right thing.

Sounds contradictory, but believe it or not taking a step back is the best skill never to be taught in organizations, where everybody is in a hurry to get things done. But you need people who will question that. They will put their hands up and say”Lets pause for a while and refocus. Remind me again, what do we achieve by doing this?” These kind of people are valuable assets to a company. By doing this, he not only ensures the wrong thing is not done but also that its not done in the wrong way.

If only we had people like this in Wall Street, the global recession could probably been avoided. 

So next time when everybody is rushing to get things done; just stop, take a step back and reevaluate the situation. Ask questions. See it from another perspective. You might do the organization a great favor.


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