Marketing Idea No. 247 – How to bring back a dead brand

Like movie, brands can also experience reboot, remake or prequel.

Among the Hollywood style filmmaking, remakes and reboots are a popular and common choice. Think about the suffering Batman franchise. In the wrong hands, supported by aweful storytelling and some glaring mistakes (the infamous nipple suit of Batman being one!), Batman almost suffered a tragic death in the mid 90s. But thanks to the Christopher Nolan led reboot, the Dark Night has risen again and is now pretty much leading the way for all super hero film reboots. Next in line is the Superman franchise.

There is a powerful lesson in there. Despite the best interests and truckload of money, your brand can simply wither away. Blame the timing, blame the luck, blame management or fickle consumers. But thats the fact. But if you are clever, and if the timing and strategy is right; dead brands can be brought to life. Brands that made such a heroic turn arounds are Apple, Nissan, Hush Puppies, Saab (still in the middle of rebirth after General Motors bought it and gave back its identity – a car that is made of jet plan standards), My Space (Again in the middle of the turnaround after Justin Timberlake and his comnsortium bought the brand) etc.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s