Marketimg Idea No. 258 – Do you recruit the right people for your brand?

Recruitment is often seen as the job of Human Resources manager. After all most of us think HR manager is the guy with least amount of work and worry, so if he cant recruit a half-decent guy, whats the point of having an HR manager?

But to get the best out of any recruitment, 3 person needs to be involved.

Person 1 would be the brand guy. The brand owner/manager (it can also be the CEO) should specify in details what the company’s brand values are and what kind of people they should recruit to reflect those values. If the company thrives on fast execution, no point taking “Thinkers” and “Strategiests”. If the company’s core value is service, no point taking introverts.

The second and third person would be the supervisor of the potential recruitee and the HR manager. The supervisor would specify what kind of people he needs through a Job Description and HR manager would then go on the hunt. In this modality, HR’s new role as a business partner is enhanced and HR can tell what kind of person would be best fit for the organizational culture, supervisor is involved so he knows exactly what kind of people would fit into the team and brand custodian is involved so company’s brand positioning is reflected in the company’s day to day activity as well.

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Marketing Idea No. 257 – Why “Teamwork” is not the solution for everything

The walls around our office are literally coming apart.  The cubicles that forever were the secret breathing spaces of executives are replaced by open office. All this in the name of more teamwork and communication.

Teamwork and communication, of course, can solve a lot of problems. But its not a solution for all of us. In her groundbreaking book “Quiet”, Susan Cain told us that roughly one third people in this world are introverts who function better as individual, not in a team situation. For these introverts, once the walls came down and they are suddenly thrust into this open office, they started to feel like fish out of water.

Therefore we should be careful about these management myths. We assume that teamwork is fundamental to solving business problems. But its been proven that creative people, who in most cases are introverts, work better in quiet places and these people are fundamental in the two most important organizational growth areas of this century – design and innovation. Not only that, its a myth that you need transformational, charishmatic leaders to take organizations further. Rather, the extensive research done by Jim Collins showed that the quiet, unassuming leaders work better to lead organizations because they usually have more patience, cares less about their ego, listens to other people’s input, puts a lot of thought before making decisions and are more analytical in nature.

A hurrah for us introverts!