This idea is contributed by Toffael Rashid, Director of Innovation, Pepsico Asia
Which name stands for delicious halim in our mind? Unanimously, “Mama Halim”.
Therefore its a pity that Mama halim is just one store serving a limited number of city dwellers – not an international brand serving canned halim to all over the world. Whose stopping them? Probably themselves – and low awareness of the power of branding.
1. Take Mama Halim and turn it into a International brand, available in cans in super markets and ready to be exported
2. Take Mama Halim and make it a chain store serving millions of Bengali’s all over the world.
Fakhruddin biriani is on the right path – thats why they have just opened an outlet in Singapore.