Although we see a lot of different variants in fruit juice, Indian subcontinent is unofficially a mango country. Meaning, of all the juices, mango juice is the highest selling category.
Hence we see the recent boom in mango juices, from Frooty to Fruitika.
However, looking into future business expansion, these mango juices can launch even newer variants. And while looking for such inspiration, companies like Pran and Akij will have to look no further then our own rich variants of mangoes.
From the fiber rich Gopalbhog to the tasty Langra, from the giant Fazli to the limited edition Himsagar, our country has a rich array of mangoes. And the differerence in taste for all these different types are quite well known. So if any new brand launches new variants based on X mango juice – Langra or X mango juice – Fajli, it wont be like educating the market that there is difference that exists between them. It will be like tapping into a bengali need, that different people like different mangoes at different times.
West has done it before successfully through its berry variations like Blackberry, Blueberry etc. Now its time for our mangoes, to step up to the plate. Pun intended.
The Longest Marketing Idea Chain in the World 